Crisis Management Foundation offers a comprehensive 3- day training that immerses you into the fundamentals of effective crisis management and crisis communications. You will familiarise yourself with the crisis management lifecycle, and what activities you need to perform in each crisis-stage to work towards successful recovery. You will understand how a crisis organisation functions and what resources it needs to perform its tasks, acquire the basics of crisis management planning and reputation management; and gain insight into best practices for managing employee and media communications during a crisis.
This course is taught entirely in English.
Crisis Management Foundation
3 days, 4 hours a day
Anyone looking for a comprehensive introduction to Crisis Management.
Core concepts and practical assignments in crisis management strategy and organization, effective crisis communications, stakeholder analysis, and reputation management.
Structure and function of crisis management, support, communication, damage assessment and recovery teams. Perform a stakeholder analysis for crisis communications.
Evaluate the factors that may trigger a crisis, how to deal with unforeseen and exceptional situations.
Understand the crisis management lifecycle, and what activities you need to perform in each crisis-stage to work towards successful recovery.
Identify a crisis situation. Correctly identify crisis-stages, priorities and the actions appropriate to each stage. Understand the importance of the “golden hour”.
Apply employee and media crisis communications principles.
Official SECO-Institute course materials
Training from passionate instructors with exceptional skills
Access to the SECO member portal
Membership to SECO’s Alumni Network after passing the exam
Welcome in the world of Crisis Management
Module 1 - Introduction to managing a crisis
Reputation Management and Crisis Communications
Module 2 - Reputation Management
Module 3 - Crisis Communications
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