ABOUT THE ROLE:
The main task of the Group-IB PR manager is to establish an impeccable reputation for the company in the international market and to mitigate risks in the regions of operation by improving the company’s information openness and transparency.
TASKS TO SOLVE:
- Participate in the creation of Group-IB’s comms strategy and shaping of the current information agenda for the relevant markets in the region.
- Develop and launch PR campaigns, predict the effect of specific planned events on the company’s reputation.
- Together with the Threat Intelligence, Digital Forensic & Incident Response and other experts, maintain the corporate blog: create and find new angles for presenting tech content (reports, research papers) for the public.
- Interact daily with traditional and new media (business, social and political, trade) to promote the company’s technologies, services, and research and other stories related to the company's ecosystem.
- Work with the Design and Digital teams to create relevant content for Group-IB's own corporate digital assets.
- Analyze and respond to media queries, including in situations when the agenda changes drastically and the relevant anti-crisis comms must be developed and implemented in a timely manner.
- Ensure regular issue jumps featuring the company’s key spokespeople.
- Learn Group-IB’s metrics to measure PR effectiveness of the campaigns, participate in the preparation of PR performance reports.
RELATED FIELDS OF RESPONSIBILITY AND INTERACTION WITH OTHER DEPARTMENTS:
- Ensure wide coverage of the company’s events in international mass media.
- Liaison with marketing divisions, using news opportunities (exhibitions, presentations, conferences, etc.) to ensure that the company’s reputation benefits from the attraction of public attention through the media.
- Cooperate with other divisions concerning PR support issues:
- Launch of new products and services (marketing, development);
- Participation in the promotion of PR achievements internally (internal communications);
- Participation in the implementation of social programs and special corporate projects (internal communications, HR);
WHAT ELSE WE APPRECIATE IN OUR TEAM:
- Share our values and understand our mission — fight against cybercrime.
- 3+ years of work experience preferably in information security, IT or high-tech industry.
- Able and willing to dive deep into complex topics, analyse them, assess the risks, and give enough attention to details when preparing content for the media and the corporate blog.
- Have necessary skills to communicate with international media and relevant journalists.
- Fluent in English.
- Ready to work in a dynamic environment.
- Willing to take responsibility.
- Proactive and creative, because we have no boring tasks.
